.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: center;
  padding: 8rem 0 6rem;
  overflow: hidden;
}

.hero__bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
}

.hero__gradient {
  position: absolute;
  inset: -10% -10% -10% -10%;
  background:
    radial-gradient(60% 50% at 18% 30%, oklch(68% 0.19 40 / 0.55), transparent 70%),
    radial-gradient(50% 50% at 85% 80%, color-mix(in srgb, var(--color-text) 40%, transparent), transparent 75%),
    radial-gradient(80% 80% at 50% 110%, oklch(20% 0.04 270), transparent 80%);
  filter: saturate(1.2);
}

.hero__inner {
  display: grid;
  gap: clamp(0.5rem, 0.3rem + 0.5vw, 1rem);
  position: relative;
  z-index: 2;
}

.hero {
  --hero-size: min(var(--text-hero), (100vw - 2 * var(--gutter)) / 6.9);
}

.hero__title {
  font-family: var(--font-display);
  font-size: var(--hero-size);
  font-weight: 700;
  line-height: 0.92;
  letter-spacing: -0.04em;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.3em;
}

.hero__title-line {
  display: block;
  white-space: nowrap;
}

.hero__title-line--brand {
  position: relative;
  height: 0.92em;
  line-height: 0.92;
}

.hero__roar {
  position: absolute;
  inset: 0 auto auto 0;
  font-family: var(--font-logo);
  white-space: nowrap;
  line-height: 0.92;
  transform-origin: left center;
  will-change: transform;
}

.hero__roar > span {
  position: absolute;
  top: 0;
  white-space: nowrap;
  line-height: inherit;
  will-change: opacity;
  transition: opacity 60ms ease-out;
}
.hero__title-line--head {
  color: var(--color-muted);
  font-weight: 400;
  letter-spacing: -0.025em;
}

.hero__wordplay-post {
  display: inline-block;
  transition: transform var(--duration-base) var(--ease-out);
}

.hero__wordplay:hover .hero__wordplay-post {
  transform: translateX(0.28em);
}

@media (prefers-reduced-motion: reduce) {
  .hero__wordplay-post { transition: none; }
}

.hero__row {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(1.5rem, 1rem + 2vw, 3rem);
  align-items: start;
}

.hero__column { min-width: 0; }

.hero__column--text {
  display: flex;
  flex-direction: column;
  gap: clamp(1rem, 0.7rem + 1vw, 1.75rem);
}

.hero__tail {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: var(--hero-size);
  line-height: 0.92;
  letter-spacing: -0.025em;
  color: var(--color-muted);
  margin: -0.2em 0 0;
}

.hero__column--media {
  padding-top: clamp(1rem, 0.5rem + 1.2vw, 2.25rem);
}

.hero__subline {
  font-size: var(--text-lg);
  color: var(--color-muted);
  line-height: 1.5;
  margin: 0;
}

.hero__column--media {
  display: flex;
  justify-content: stretch;
}

.hero__placeholder,
.hero__video {
  margin: 0;
  width: 100%;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-pop);
}

.hero__placeholder {
  aspect-ratio: 16 / 9;
  background:
    repeating-linear-gradient(135deg,
      oklch(28% 0.04 270 / 0.6) 0 12px,
      oklch(22% 0.03 270 / 0.4) 12px 24px);
  border: 1px solid var(--color-line);
  color: var(--color-muted);
  font-family: var(--font-display);
  letter-spacing: 0.05em;
  font-size: var(--text-lg);
  display: grid;
  place-items: center;
}

@media (max-width: 800px) {
  .hero__row {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 640px) {
  .hero {
    min-height: 0;
    padding: 6.5rem 0 3.5rem;
  }

  .hero__column--media {
    padding-top: 0.75rem;
    margin-inline: calc(var(--gutter) * -1);
  }

  .hero__placeholder,
  .hero__video {
    border-radius: 0;
    border-inline: 0;
    box-shadow: none;
  }

  .hero__video .video-embed {
    border-radius: 0;
  }
}